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Welcome to LinkedIn, the world’s largest professional network with 225 million members in over 200 countries and territories around the globe

What is LinkedIn?

LinkedIn is a popular social networking tool that focuses on professional contacts. It allows users to create an online personal résumé, add other people as professional connections, participate in work-related discussions and follow the events of various organisations.

As reported by Social Media News Australia in mid-2011, LinkedIn remains Australia’s most popular business-related social media tool with approximately 2 million unique visitors locally and approximately 120 million users worldwide according to LinkedIn’s press.

“LinkedIn is essential to my business. We use the information to determine how to target our business development efforts which increases our efficiency and reduces interruptions to contacts we might have contacted who weren’t the right role. Because of LinkedIn we reach out and make the right offer to the right contact most of the time. This increases our sales and, we think, our reputation with our business partners.”

David Eads, founder of the Atlanta-based strategy consultancy Mobile Strategy Partners

Another reason people use LinkedIn is to keep pace with their professional network. While many job sectors have copious face-to-face networking opportunities built into the everyday business, others leave people isolated from their peers and colleagues sometimes for months on end. LinkedIn fills this gap by providing numerous ways for users to discuss ideas and simply connect over conversation.

10 tips for posting Company Status Updates:

As a LinkedIn Company Page administrator, you can post a status update on behalf of your company. This is a powerful way to build relationships with your company’s followers and keep your company top of mind.

  1. Be authentic: Your followers are already interested in hearing what you have to say, so keep your message genuine and relevant.

  2. Maintain contact: Send updates periodically to stay top of mind with your audience. You might choose to update several times per week.

  3. Mix it up: Keep the conversation fresh by including links to interesting press about your company, exciting new jobs and other content. You can also post industry news and insights to build credibility with your followers.

  4. Keep it brief and punchy: Shorter updates with a URL link and call-to-action typically lead to higher engagement.

  5. Time your updates: Update during business hours for the followers you’re trying to reach, and target the beginning and end of the work day.

  6. Participate in the conversation: See how followers respond to your updates and add your own comments.

  7. Analyze your engagement: Pay attention to what kind of content drives the most likes, comments and clicks. Refine your strategy based on what your followers like.

  8. Weave in your LinkedIn assets: Use status updates to raise awareness of your LinkedIn Groups, Career Page and Jobs.

  9. Spice up your content with embedded images or videos from YouTube. Members can view any videos you share inline in your status update.

  10. Involve your employees: Encourage your employees to share your updates to spread the word to their professional connections.

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